Lorenzo Guerra Marco Maggetti Milena Rossi
introduce i tag per lo shopping November 25, 2016 Instagram is approaching the world of e-commerce thanks to the new tags for online shopping. Source: pensieri-parole.com Would it be nice to be able to touch the various products in a photo and be redirected directly to the online shop to purchase them? Thanks to the new Instagram tags this is finally possible. The function is aimed at advertisers, who will be able to enrich the photos in the ads with new dedicated commercial tags. By selecting a product, the user will be able to directly access all the basic information from the item , such as prices, or they can decide to visit the seller's e-commerce site, thanks to the Shop Now link .The introduction of this function simplifies life for users, who will not have to carry out complex searches to purchase the product they fell in love with through a photo. It is not yet possible to make purchases directly through the app, but you will have to check out on the seller's Mobile Phone Numberwebsite , but it is not certain that Instagram will decide to open in this direction in the future. Commercial tags are currently only visible to some iOS users in the US, but the feature is rolling out to all users.
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In the future the function will be expanded, allowing users to save the products of interest in a wishlist, thanks to the addition of the Save button . In this way it will therefore also be possible to create a list of products that we are interested in, but for which we do not want to purchase immediately. This all seems very interesting and could push advertisers to invest more on this social network. Source: pensieri-parole.com Milena Rossi Milena Rossi Press Milena Rossi Milena Rossi Social Media 8 new social media platforms marketers should keep an eye on in 2023 How the Twitter algorithm works: the formula revealed 11 Alternatives to Google.
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