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What follows is the procedure to follow to ensure you always send correct and effective messages, here is the guide on how to manage B B email marketing . How to manage B B email marketing – useful tips Insert several revision phases into the creative process The number one rule, and it is no coincidence, concerns the review of email messages. The process of preparing a B B email marketing campaign should include the following phases: Design and planning Writing Revision Design Revision Quality control Revision Sending Why insert continuous revisions between one phase and the next.
Because despite the checks of the automatic correctors, it is the context that provides or not) meaning to wedding photo editing service what we are writing. A double human control , therefore, is essential to produce quality content that is as personal as possible. ) Pay attention to feedback After sending, always keep your eyes and ears open and seek feedback from recipients. After the launch of a large campaign, in addition to direct responses via email, it is necessary to monitor the company's social networks because it is there that a disservice is often reported or positive comments are made on the content received in the inbox.
Responsibilities of collaborators The campaign creation process must be rigorous and streamlined at the same time, let's see what the responsibilities of collaborators and supervisors are before sending an email marketing campaign. Designer: control of email preview previews from different email clients and link functioning, insertion of tracking tags and HTML codes Quality control: Test all links, social profile links, email response, and image display Project Manager: checking all the previous points before sending and sending the test email to those responsible the CEO, the marketing director, the legal department, communications, etc.
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