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Download the ebook Virtual events - webinars and live broadcasts - are an example of ideal content to offer to those who have already shown an interest in the company, perhaps by downloading an eBook. In addition to being the only possible alternative in the absence of in-person trade fairs and industry conferences, this type of event can reach a large audience , without geographical limits, with less commitment from the perspective of prospects. Not only that, it's an opportunity to see each other in person, even if through a screen, helping to strengthen trust between company and lead.
Email marketing activities are part of lead nurturing strategies and can be integrated through Photo Editing Services
automatic processes or as individual direct messages, to communicate important news or the launch of a new product to the entire database . In the case of automatic processes or workflows , each action of the contact can also correspond to the assignment of a score to the lead . This is lead scoring , a very useful technique that helps provide the sales force with valuable details on the contact 's behavior and interests , to plan the first phone call effectively.
As we've seen, navigating the world of B B digital marketing can be complex, but strategies with a solid foundation pay off with excellent results . The starting points are the objectives , the analysis of ideal customers and their purchasing processes . After that, it is advisable to analyze the channels and materials available, to understand which can be exploited to attract traffic , generate awareness , convert leads and create new commercial opportunities . Fontimedia is a specialized agency that helps B B companies plan and manage effective marketing strategies.
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